Technology

The technology behind
AI-sourced pipeline

Nevisible sees both sides of an AI-sourced purchase. It serves your catalog, specs and certifications to 8 AI engines and procurement agents on ai.yourcompany.com, records which AI systems read them, and matches that research to the companies that visit next.

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About 10 minutes of setup. No redesign, no change to your pages.

Architecture diagram. AI crawlers and live AI fetchers reach ai.yourcompany.com, where Nevisible serves your catalog and logs every read at the edge, and your main site, where a read-only log feed from your host records them. Procurement agents, the sourcing agents in platforms such as SAP Ariba, Coupa, Fairmarkit and Globality, are verified by signed request or published IP list at the edge and in the log feed. Human buyers reach your main site, where a lightweight script records the visit. All four feed one event store, which matches each visit to a company, scores its fit and emails the right rep.

What manufacturers and distributors see

  • +21.07%pipeline revenue within the first quarter
  • +55%qualified leads from AI-referred buyers
  • +312%AI bot and agent traffic to your catalog

Average results across 700+ customers, 90 days after implementing Nevisible.

Architecture

One platform, from an AI read to a rep's inbox

Nevisible is five layers that work as one. Your host and catalog feed the data layer. Human/agent behavioral matching ties AI research to the buyers who follow it. The decision layer scores and labels each company, and the right rep hears about it.

Nevisible architecture diagram: five layers, from the outcomes at the top to your systems at the bottom.

Sales outcomes

What your sales team gets

+21.07% pipeline revenue in the first quarter

  • New buyers uncoveredCompanies AI sent you that never called or filled in a form+55% leads
  • Briefed before the first callWhat the buyer read, what they want and why nowPeak intent
  • Expansion for account ownersExisting customers researching a new product lineCross-sell
  • Revenue you can traceEvery deal followed from the AI answer to revenue, AI-sourced kept apart from other inboundClosed-won

Decision layer

Decides who is worth a rep's time

Learn more

Proprietary buyer-intent model

Trained on B2B procurement behavior, it sees the full context before a rep hears a word: who the company is, where it is in its buying journey and what it wants.

  • 1Researches the prospect
  • 2Tracks intent across the journey
  • 3Surfaces the highest-intent moment
  • 4Tells the rep what the buyer wants

Qualified on both sides of the research

AI insightsWhich specs, certificates and products AI agents read, compared and shortlisted

Human insightsWhat people at the company read, how deep they went and how often they came back

Fit gate · 7 criteria

  • Cert / spec match
  • Product-line fit
  • Capacity
  • Not an existing customer
  • Deal size
  • Geography & lead time
  • Owned and acted on fast

Routing

  • Product line → rep
  • Region → rep
  • Below 55 · never billed

Human/agent behavioral matching

Ties the AI read to the buyer who follows

Learn more

AI agent readHuman visitSignals compared

Proprietary matching model

Trained on millions of human and agent behavior signals, it scores how likely an AI read and a human visit are the same buying effort.

  • 5signals weighed before a company is tied to AI research
  • 2sides of every purchase, AI and human research, in one view

Attribution state

  • Confirmed AI-sourced
  • Likely AI-influenced · 71%
  • Other inbound

Data layer

What Nevisible serves and sees

Learn more
  • AI-readable catalogSpecs, SKUs and checked certificates on ai.yourcompany.com
  • Verified AI readersSigned request or published IP list, never the name alone
  • Human visitsThe script: source and pages, nothing stored on the device
  • Main-site AI requestsThe read-only log feed from your host

Read by

  • ChatGPT
  • Claude
  • Gemini
  • Perplexity
  • Copilot
  • Google AI Overviews
  • Grok
  • Meta AI
  • + procurement agents: SAP Ariba Joule, Coupa Navi, Fairmarkit, Globality

Your systems

Where it connects, read-only

Learn more
  • Cloudflare
  • Vercel
  • Netlify
  • CloudFront
  • Fastly
  • Akamai
  • Catalog & ERP files
  • Customer list
  • Email
  • CRM (Enterprise)

Why it's built this way

A tracking script only sees people

AI crawlers and live AI fetchers download your pages without running JavaScript, so a tag on your site never loads for them. Seeing AI takes a server-side position. That's what the ai. subdomain and the log feed give Nevisible.

What a tracking script sees compared with what Nevisible's Standard setup sees, by type of visitor
Who reads your siteTracking script aloneNevisible Standard
A buyer browsing your main siteYesYes
An AI crawler indexing your main siteNoYes, via the log feed
An AI fetcher answering a buyer's question right nowNoYes, via the log feed
Any AI reading your catalog on ai.yourcompany.comNoYes, at the edge
A procurement agent shortlisting suppliersSeen, not recognised as AIYes, verified

Setup

Four steps, about 10 minutes

Your team adds one DNS record, one robots.txt line, one script tag and a read-only log connection. Your main site isn't rebuilt or redesigned, and you're live in 48 hours.

  1. 1

    Add one DNS record

    Point a subdomain at Nevisible. The SSL certificate is issued automatically.

    Type  CNAME
    Host  ai
    Value edge.nevisible.com
  2. 2

    Add one robots.txt line

    It tells AI crawlers where your AI-readable catalog lives.

    Sitemap: https://ai.yourcompany.com/sitemap.xml
  3. 3

    Add the script tag

    A few kilobytes. It records human visits and their source, writes nothing to the device and never blocks page rendering.

    <script src="…/nevisible-ai.js" async></script>
  4. 4

    Connect your host's logs

    Answer one question, "Where is your website hosted?", and grant read-only log access. Nevisible never touches your main domain's DNS.

    Access read-only
    Keeps  AI requests only
    IPs    hashed at ingest
What changes, and what doesn't
Your siteStandard setup
Pages, design and CMSUnchanged
Search rankingsUnchanged: canonical tags credit your main pages
Page speedUnchanged: AI traffic is served off your site's render path
Cookie bannerNo new cookies to declare
Removing NevisibleDelete the DNS record, the robots.txt line and the script

Two ways to connect

Standard by default, Full Edge by request

Standard keeps Nevisible beside your site. Full Edge puts Nevisible in front of it, for teams that want every AI request to the main site seen in real time.

Standard

Standard request paths. Visitors and AI go straight to your host as today, and a read-only copy of the request log goes to Nevisible. AI readers of ai.yourcompany.com go to Nevisible's edge.

"Deployed on a subdomain. Your main site's pages stay as they are."

Full Edge

Full Edge request path. Every request to www.yourcompany.com passes through Nevisible's edge, which forwards it to your host unchanged and logs AI requests. Verified agents that ask for it receive the lighter Markdown version.

"Your site is served exactly as it is today; Nevisible sits at the edge to see and answer AI agents."

Standard and Full Edge compared
StandardFull Edge
DNS changeNew ai. subdomain onlywww points to Nevisible's edge
AI requests to your main siteSeen where your host shares logsAlways seen, in real time
Lighter version for AIOn ai.yourcompany.comOn your own URLs, when a verified agent asks
In your site's request pathNoYes, built to add under 50 ms
Setup timeAbout 10 minutes1 to 3 days, with a tested cutover
Safety netNothing to roll backKill switch, plus DNS rollback in minutes

Works with your host

Log feeds for the hosts manufacturers use

The log feed is read-only and copies AI requests only. Where a host shares no logs, Nevisible estimates AI reads of your main site and labels them as estimates in your dashboard.

Supported hosts, how the log feed connects, and coverage
Your host or CDNHow it connectsCoverage
CloudflareLogpush, or a pass-through logging Worker that fails openFull
Vercel · NetlifyLog drain in project settingsFull (Netlify by plan)
AWS CloudFrontReal-time logs or S3 log bucket, read-only roleFull
Fastly · AkamaiReal-time log streaming to NevisibleFull
Self-hosted Nginx, Apache, IISLightweight log shipping agentFull
WordPress on managed hostingNevisible plugin or the host's CDN logsPartial: cached pages are missed
Webflow · Wix · Squarespace · Shopify · HubSpot CMSThese hosts don't share request logsEstimated, unless you use Cloudflare in front

The data layer

Your catalog, structured once and served to every AI engine

Nevisible turns the files you already have into structured, machine-readable data, checks your certifications at the source, and keeps it all current when anything changes.

Data layer diagram. Your website pages, ERP or PIM exports, catalog PDFs and certificates go in. Nevisible parses them, structures every SKU into a strict schema and checks each certificate with the body that issued it. It then serves Markdown, pre-rendered HTML with Product, Organization and Certification structured data, an llms.txt file and a sitemap on ai.yourcompany.com, rebuilt within minutes of any change.

How AI readers are verified

A bot's name is never taken on trust

Anyone can call their scraper GPTBot. Nevisible counts an AI reader only when its identity is proven, and separates crawlers that index on a schedule from fetchers that act on a buyer's live question.

Verification ladder, strongest first. One: a cryptographically signed request. Two: the request comes from an IP address on the AI operator's published list, the minimum to count. Three: forward-confirmed reverse DNS, available for Google and Bing. Four: the user-agent name alone, which never counts.

Crawlers

GPTBot, ClaudeBot, PerplexityBot. They index on their own schedule, about 80% of AI bot traffic. Used for coverage and freshness, never to match a company.

Fetchers

ChatGPT-User, Claude-User, Perplexity-User. Someone asked a question that sent the AI to your page. This is live demand.

Procurement agents

The sourcing agents inside the procurement platforms buyers already use: SAP Ariba Joule, Coupa Navi, Fairmarkit, Globality, GEP SMART, Ivalua IVA, Keelvar and Levelpath. They find, compare and shortlist suppliers. Counted only when verified by signed request or published IP list.

Human/agent behavioral matching

How an AI read is tied to the buyer who follows it

Buyers now send an AI agent to research suppliers before a person ever visits. Human/agent behavioral matching is how Nevisible connects the two.

Proprietary matching model

Trained on millions of human and agent behavior signals

Nevisible's algorithm compares what an AI agent read on your catalog with the human research that follows, and scores how likely it is that they're the same buying effort.

  • 1Compares agent and human research
  • 2Tests it against chance on your site
  • 3Scores the match
  1. 1

    The agent read is logged

    A verified AI engine or procurement agent reads your pages on ai.yourcompany.com or your main site. Nevisible records which products, specs and certificates it read, in what order, and when. Scheduled crawlers are left out, because no buyer asked for them.

  2. 2

    The human visit is resolved

    A person arrives on your site. The script records the source and pages, and IP-to-company resolution names the company.

  3. 3

    The two are matched

    The algorithm compares the human research with the agent reads before it, tests the pattern against your site's normal chance of a coincidence, and gives the pair a confidence score from the signals below.

  4. 4

    The company is labelled

    A proven link is Confirmed AI-sourced. A strong pattern without proof is Likely AI-influenced, with its confidence. The rest is Other inbound.

What the confidence score weighs

  • Same research path

    The person reads the same specific pages the agent read, in the same order, minutes later.

  • AI citation

    The page they land on is one AI engines cite in answers to buyer questions.

  • Repeat visits

    The company comes back to the same product line over several days.

  • Spec depth

    They go deep into specifications and certificates, not just the homepage.

  • Self-identified

    They download a file, ask a product question or send an RFQ. This is the strongest signal.

Only verified agents count: scheduled crawlers, bots that fail verification, and VPN or residential-proxy traffic never add to a score. A behavioral match on its own is never counted as Confirmed AI-sourced, and it never names a person. It names the company, and a person only when they identify themselves to you.

Methodology

How companies are matched, and how sure we are

Nevisible matches visits to companies with IP-to-company resolution, after removing consumer, VPN, proxy and cloud networks. Every match shows its confidence. No one in this category can match more than roughly 30–45% of business visits at the moment they happen, so Nevisible also credits earlier visits once a buyer identifies themselves. How AI reads are tied to those visits.

Identity ladder with five levels. L0 unresolved: research with no company name, counted but never alerted. L1 network-inferred: an IP-to-company match above the confidence threshold. L2 corroborated: the match is backed by an independent signal such as repeat visits from the same network. L3 declared: the buyer identified themselves through a download, an Ask Product Hub question or an RFQ, and their earlier visits are credited back. L4 verified: a signed agent request or an authenticated session.

Confirmed AI-sourced

The AI source is on the record: a click from an AI answer, or an AI read of your catalog.

Likely AI-influenced

The pattern matches AI-led research, but the link isn't proven. Always shown separately, never counted as AI-sourced.

Other inbound

Search, social, referral and direct visits, still matched, scored and routed.

SEO, GEO, security and privacy

Built to pass your IT review

SEO and GEO safeguards

Search engines

  • Your main-site pages are never changed based on who is asking
  • Every ai. page carries a canonical tag to its main-site page
  • The "AI-Ready by Nevisible" badge link is nofollow

AI engines (GEO)

  • Your catalog is served as Markdown, JSON-LD and llms.txt that AI engines can read and quote
  • Structured data points to your main URLs, so AI citations credit your domain
  • The lighter version goes only to verified agents that ask for it
  • Specs and certifications are kept current, so AI repeats today's facts

Security and privacy

Security

  • SOC 2 Type II
  • Read-only access to your host's logs; Nevisible never touches your main domain's DNS
  • The log feed keeps AI requests only

Privacy

  • Company-level matching: a person is named only when they identify themselves
  • No cookies or device storage, no fingerprinting
  • IP addresses kept only as a salted hash
  • Deletion on request, cascading through every record
  • Data stored in the EU for EU and UK customers, and in Canada and the US for North American customers
  • Data Processing Addendum available on request at privacy@nevisible.co

More in Security and GDPR & data protection.

FAQ

Technical questions about Nevisible

Talk to an engineer

Bring your IT team. We'll walk them through it.

A 20-minute technical walkthrough on your own domain: the DNS record, your host's log feed, and what AI is reading on your site today.

Standard setup: about 10 minutes · Live in 48 hours · SOC 2 Type II

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